YOUTH ATHLETE DEVELOPMENT · AGES 10–18
Build the
athlete behind the performance.
Build the
athlete behind the performance.
Build the
athlete behind the performance.
Skills get trained. Performance takes more.
Skills get trained. Performance takes more.
FortiFly helps athletes better understand how they respond, prepare, make decisions, communicate, and take ownership — starting with a personalized Growth Blueprint and building through structured 30-minute 1-on-1 sessions with a matched Division I Athlete Captain.
FortiFly helps athletes better understand how they respond, prepare, make decisions, communicate, and take ownership — combining a personalized Growth Blueprint with 1-on-1 development sessions led by a matched Division I athlete.
FortiFly helps athletes better understand how they respond, prepare, make decisions, communicate, and take ownership — starting with a personalized Growth Blueprint and building through structured 30-minute 1-on-1 sessions with a matched Division I Athlete Captain.
6 or 12 sessions · Growth Blueprint included · Parent updates after sessions
6 or 12 sessions · Growth Blueprint included · Parent updates after sessions
DIVISION I EXPERIENCE
Firsthand competitive experience athletes can relate to.
Experiences athletes can relate to.
MATCHED WITH PURPOSE
Matched by sport, gender, and fit to support a stronger connection.
Matched by sport, gender, and fit.
Safeguards built in
Level 2 background checks for athlete captains and youth-safety preparation.
Level 2 background checks for Captains.
PARENT VISIBILITY
Parents stay informed with updates throughout the process.
PARENT VISIBILITY
Parents stay informed with regular updates.
PARENT VISIBILITY
Parents stay informed with updates throughout the process.
BEYOND THE STAT SHEET
Stats show the result.
They don’t show what shaped it.
Stats show the result.
They don’t show what shaped it.
Sometimes skill is there but something else gets in the way.
A mistake can change the next play. Confidence can shift after one moment. Preparation, communication, decision-making, and routines all influence how athletes show up.
Those parts of performance can be developed too.
Research across youth sport supports what parents and coaches often see: performance is shaped by more than technical skill alone.
BEYOND THE STAT SHEET
Skills matter. So does everything that shapes how your athlete uses them.
Mistakes. Pressure. Decisions. Preparation. Changing roles. Teammates. Coaches.
Your athlete navigates these moments all season. But practice doesn’t always leave much time to talk through them, learn from them, and figure out what works.
After a mistake
Can they reset, or does it affect the next play too?
When the pressure picks up
Can they stay in it, or do they start overthinking?
When the game changes
Can they adjust to what the moment calls for?
Beyond the game itself
Are they learning to prepare, communicate and take ownership?
These aren’t extras. They’re part of performance.
FortiFly gives athletes dedicated 1-on-1 time to work through these moments, understand what works for them, and bring it back into practices and games.
WHY FORTIFLY
A clearer starting point. Focused development. A way to see what’s changing.
A clearer starting point.
A focused plan.
Visible growth.
FortiFly starts by understanding where your athlete is, turns that into focused development with a matched Division I Athlete Captain, and revisits the Blueprint to show what changed.
FortiFly looks at development across four Growth Zones to identify strengths, patterns, and the areas worth focusing on next.
FortiFly starts by understanding where your athlete is, turns that into focused development with a matched Division I Athlete Captain, and revisits the Blueprint to show what changed.
01 · START WITH CLARITY
Find the focus
The Growth Blueprint reveals strengths, patterns, and useful focus areas.
02 · BUILD WITH PURPOSE
Build what matters
30-minute 1-on-1 sessions build from the athlete’s starting point.
03 · CONNECT TO SPORTS
Make it relatable
Athlete Captains connect relevant topics to situations athletes actually face.
04 · STAY CONNECTED
See changes.
Parent updates and follow-up insight help make growth easier to notice.
Your Growth Blueprint shows where
your athlete is today across each zone.
FOUR GROWTH ZONES
See what’s strong — and what to build next.
See what’s strong — and what to build next.
FortiFly looks across four connected areas of development to understand what’s working and where added focus could help.
FortiFly looks across four connected areas of development to understand what’s working and where added focus could help.
YOU DON’T HAVE TO WAIT FOR A PROBLEM
Every athlete has something worth building.
New teams, roles, expectations, and challenges come with every season. FortiFly gives athletes ages 10–18 dedicated 1-on-1 development to build how they prepare, respond, make decisions, communicate, and take ownership — before those skills are tested and as real situations come up.
There’s value in building these parts of the athlete before they become the reason performance gets harder.
START HERE
Choose how you’d like to start.
Choose how you’d like to start.
Choose how you’d like to start.
For ongoing development, choose a Growth Pathway. Every Pathway includes a personalized Growth Blueprint. Prefer to start smaller? Begin with the Blueprint or free Growth Code.
Choose the level of support that fits your athlete.
For ongoing development, choose a Growth Pathway. Every Pathway includes a personalized Growth Blueprint. Prefer to start smaller? Begin with the Blueprint or free Growth Code.
BEST FOR ONGOING DEVELOPMENT
FULL DEVELOPMENT EXPERIENCE
Growth Pathway
Build it over time.
Turn insight into focused development.
Focused 30-minute 1-on-1 development with a paired Division I athlete, guided by personalized Blueprint.
Start with a personalized Growth Blueprint, then build through 1-on-1 sessions with a matched Division I Athlete Captain.
6 sessions · $299 12 sessions · $579
6 sessions · $299 | 12 sessions · $579
Growth Blueprint included · Payment plans
Payment plans available
See Pathway Options →
Personalized Growth Blueprint included
START WITH CLARITY
PERSONALIZED STARTING POINT
Growth Blueprint
See where to focus.
See where your athlete is now — and what to focus on next.
A personalized report showing strengths, focus areas, and practical next steps.
Get a personalized view of strengths, patterns, Growth Zone stages, and focused next steps.
Get the Growth Blueprint · $99 →
Your $99 is credited toward a Pathway
$99 credited toward a Growth Pathway
EXPLORE FREE
QUICK FIRST LOOK
Growth Code
Get a quick first look.
Get a quick starting point.
See which Growth Zones may be worth a closer look.
A short introduction to how your athlete approaches key areas of development.
Take the Free Growth Code →
Free · 2–3 minutes
THE GROWTH PATHWAY
Give your athlete a clear focus — and a way to build it.
Start with clarity. Build with purpose. See what's changing.
The Growth Pathway uses your athlete’s Blueprint to guide focused 30-minute 1-on-1 sessions with a thoughtfully matched current or former Division I athlete who understands the experience firsthand.
BLUEPRINT INFORMED FOCUS
01 · Start with the Blueprint
Start from something specific rather than a generic program.
See strengths, patterns, and what to focus on.
30-MINUTE 1-ON-1 SUPPORT
02 · Build through 1-on-1 sessions
A consistent space to understand, reflect, and apply.
Work on focused areas with a matched Division I Athlete Captain.
PRACTICAL APPLICATION
03 · See what’s changing
Connect ideas to practices, games, teammates, routines, and real situations.
Complete a follow-up Blueprint to compare growth over time.
30-MIN VIRTUAL 1-ON-1
30-MIN VIRTUAL 1-ON-1
6 sessions · $299 12 sessions · $579
6 sessions · $299 12 sessions · $579
Payment plans available
Payment plans available
Growth Blueprint included with every Pathway
30-MIN VIRTUAL 1-ON-1
30-MIN VIRTUAL 1-ON-1
INCLUDED WITH EVERY GROWTH PATHWAY
GROWTH BLUEPRINT
Every Pathway starts with a clearer picture.
See what your athlete can build on.
Before sessions begin, the Growth Blueprint combines athlete and parent insight with sport-based questions and reflection to highlight strengths, patterns, and useful focus areas.
The Growth Blueprint turns their answers into a personalized view of strengths, current patterns, and focused next steps.
Follow-up Blueprint included with 12 session pathway
With the 12-session Pathway, a follow-up Blueprint helps show what’s changing.
Strengths worth building from
What already appears to be working.
Patterns worth noticing
Responses or tendencies that may be worth exploring.
Responses or tendencies worth exploring.
Useful focus areas
A clearer place for development to begin.
Personalized video walkthrough included
Personalized video walkthrough included
Explore the Growth Blueprint →
Prefer to start with the Blueprint only? $99 is credited toward a Pathway if you continue.
Start with the Blueprint for $99. If you continue into a Growth Pathway, that $99 is credited toward it.
ATHLETE CAPTAINS
Support from someone who’s lived competitive sport.
Support from someone who’s lived the athlete experience.
Athlete Captains are current or former Division I athletes who bring firsthand experience, perspective, and encouragement to each Growth Pathway.
Athlete Captains are current or former Division I athletes who bring firsthand perspective to the development process — helping athletes understand, apply, and take greater ownership of what they’re working on.
Top row, L→R: James · Chris · Alayna
Bottom row, L→R: Frank · Denai · Tim
Thoughtfully selected · Level 2 background checked · Youth-safety trained
ATHLETE CAPTAINS
Support from someone who’s lived competitive sport.
Athlete Captains are current or former Division I athletes who bring firsthand experience, perspective, and encouragement to each Growth Pathway.
Thoughtfully matched
Connect
Matched by sport, gender, and fit.
Build trust through shared sport experience.
Relatable perspective
Understand
Firsthand experience with pressure, mistakes, teammates, roles, and competition.
Make development concepts easier to recognize.
Screened & prepared
Apply
Required screening, youth-safety preparation, and FortiFly onboarding.
Connect them to practices, games, and everyday routines.
BUILT WITH PARENTS IN MIND
Insight for parents.
More ownership for athletes.
Stay connected without having to lead every conversation.
Your perspective matters
Parent insight helps establish the starting point.
You know what they’re building
You stay in the loop
After every session: focus, takeaway, next step.
After each session, see the focus, takeaway, and next step.
They get room to own it
Athletes have another structured space to think things through themselves.
Athletes have a structured space to think, reflect, and build greater ownership.
BUILT FROM FIRSTHAND EXPERIENCE
Former Division I Athlete · 10+ Years in Youth Sport Development · One of Six Division I Athletes in Her Family
Founded by a former Division I athlete with 10+ years in youth sport development.
One of six Division I athletes in her family.
PARENT FAQ
What parents want to know before getting started.
What parents want to know before getting started.
What parents want to know before getting started.
What happens during a 1-on-1 session?
What if my athlete is quiet or takes time to open up?
How do parents stay informed?
What is FortiFly — and what is it not?
What safeguards are built into FortiFly sessions?
Is FortiFly only for athletes who are struggling?
Who will my athlete work with, and how are they matched?
6 or 12 sessions · Growth Blueprint included · Payment plans available
READY FOR WHAT’S NEXT
Give your athlete a clearer place to build next.
Give your athlete a clearer place to build next.
Give your athlete a clearer place to build next.
Start with a personalized Growth Blueprint or explore ongoing support through a Growth Pathway.
Start with a personalized Growth Blueprint or explore ongoing support through a Growth Pathway.